Dani Colon, Editor
With the 2026 World Baseball Classic kicking off on March 4th, fans around the world will be watching the top countries battle for the championship. Almost like the World Cup of baseball, the elite players suit up for their home nations – sometimes even facing their own MLB teammates. The 2023 final between Mike Trout and Shohei Ohtani drew 6.5 million viewers in the U.S. and over 29 million in Japan for that single game.
The WBC also strengthens MLB’s footprint in international markets. Countries like Japan, the Dominican Republic, Venezuela, Mexico, and South Korea already have passionate baseball cultures. The WBC showcases that passion and draws in record television ratings and social media engagement. For MLB, the increased merchandise sales, higher streaming subscriptions, and huge interest in regular season-games played abroad are all major benefits. When international stars shine in the Classic, their MLB teams often see immediate boosts in global attention, such as the Los Angeles Dodgers with players like Freddie Freeman representing Team Canada and Will Smith for Team USA.
The WBC also creates unforgettable moments, like Randy Arozarena playing for Team Mexico in the semifinals against Japan and robbing Kazuma Okamoto of a home run, or dramatic pitching performances that made history- such as Shohei Ohtani striking out teammate Mike Trout -and emotional celebrations like team Japan winning and being the 2023 champions. These highlights introduce MLB players to new audiences who may not have seen them before.
Looking ahead to the next WBC, many teams are expected to be completely stacked with talent, although Team Puerto Rico will be missing a few of their top players, including star shortstop Fransisco Lindor. Team USA has a strong possibility of taking home the trophy with star players like Aaron Judge, Bryce Harper, Paul Skenes and Clayton Kershaw.
This tournament gives players a chance to honor their heritage on an international stage. Although winning a World Series is the peak of a club’s success, wearing a national uniform taps into a different kind of pride. Players often speak about the emotional weight of hearing their national anthem before the first pitch or playing in front of fans who see them as national heroes. That experience can deepen their connection to the game and fuel their passion heading into the MLB season.
The WBC also helps players get more attention and recognition from fans around the world. A dominant performance in these games can elevate a player’s profile almost overnight. Stars who already have name recognition can expand their brand internationally, and lesser known players can introduce themselves to a global audience. In the 2023 WBC, many players from the Czech Republic were everyday working people with players being teachers, sales representatives, wood workers and even an electrician. Ondřej Satoria, an electrician who decided to play baseball for fun, struck out the famous power hitter Shohei Ohtani. This shows that anyone can make an impact in the WBC.
